Articles

• Subjective Well-Being As A Predictor Of Organisational Citizenship Behaviour: Evidence From The Indian Service Sector

  Dr. Pooja Yadav, Priyanka Jain (Author)

  01-12

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• Women Diversity in the Indian Corporate World: A Conceptual Analysis

  Dr. Pooja Yadav, Kanchan Sonik (Author)

  13-17

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• The Role Of Indian Universities In Advancing The Circular Economy: Case Studies, Challenges, And Strategic Recommendations

  Dr. Meghna Tiwari, Dr. Rakshita Puranik (Author)

  18-22

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• Impact of Short-Form Video Platforms on News Dissemination: A Case Study of News Visibility

  Somya Pal (Author)

  23-30

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• Artificial Intelligence in Commerce: Transforming Financial Decision-Making in Indian Businesses

  Amey Chitnis (Author)

  31-35

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• Stress Transmission in the Workplace: Examining Managerial Stress, Leadership Effectiveness, and Employee Well-being in the Pharmaceutical Industry

  Madhu Satwani, Dr. Anand Bhatt (Author)

  36-43

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• Digital Economy and Sustainable Economic Development: Insights from Developing Nations

  Dr. Ramya Devarajan (Author)

  44-56

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• Impact of Emotional Advertising on Green Purchase Intentions

  Sonakshi Jaiswal, K Ashwini, Dr. P. Kishan Rao (Author)

  57-66

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• Determinants of Entrepreneurial Intentions among University Students: A Theoretical Framework

  Anjali, Dr. Anshita Yadav (Author)

  67-81

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• Historical Perspectives on the Evolution of Gender Roles: Case Studies from Different Societies

  Dr. Insha Goel Vats (Author)

  82-97

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• Navigating The Paradox Of Sustainability And Market Logic: a Qualitative Study On Sustainable Fashion Entrepreneurship

  N Gautam, James Joy (Author)

  98-107

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• Managing Employee Stress In Public And Private Banks: Implications For Human Capital And Organizational Sustainability

  Parmar Minnarben Sumatilal, Dr. Mallika Babu, Dr. Vinit M. Mistri (Author)

  108-118

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• Assessing Customer Satisfaction in Telecom Services: A Study of Working Professionals in Ahmedabad

  Ms. Anita Nair, Dr. Daisy Kurien (Author)

  119-134

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• Mediating role of Stakeholders Engagement on relation between Corporate Social Responsibility and Financial Performance

  Shivangi Songara, Dr. Dheeraj Nim (Author)

  135-145

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• Digital Platform Regulation, Entrepreneurial Sustainability, And Cyberterrorism Governance: a Comparative Analysis Of Business Ecosystem Implications In The United States, The European Union, And India

  DR RITUPRIYA GURTOO, Dr. Sumit Maheshwari, Dr. Charu Maheshwari, Dr. Gopal Kag (Author)

  146-157

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• Online Pre-Owned Car Platforms as Entrepreneurial Marketplaces: A Study of User Perception and Sustainable Digital Adoption in India

  Remesh N, Dr Shanmugam N (Author)

  158-162

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• Seaport logistics of perishable agricultural products: Assessing the effectiveness of a blockchain-based track and trace solution

  Raj V. Amonkar (Author)

  163-176

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• Comparison of Impact & Challenges of Solar Energy Utilisation in India vs Global Turf

  Govind Yadav, Sandeep Kumar (Author)

  177-182

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• Determinants Of Job Satisfaction For Informal Workers: The Mediating Role Of Transactional And Relational Aspects

  Dr. V. Rama Kiran (Author)

  183-193

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• Impact Assessment of Promotional Schemes on MSME Performance in Nagaland

  N Lochumi Lotha, Ratan Kaurinta (Author)

  194-201

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• “The Influence of International Artists on Luxury Accessory Design (2019–2024): A Case Study of Five Global Brands” 

  Dr. Prathima M, Ms. Poorvai Singh, Ms. Priyanka Gulge (Author)

  202-208

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• Fintech Startups And Sustainable Banking: A Comparative Study Of Traditional And Neo-Banking Preferences In India’s It Sector

  Prof. (Dr.) Manisha Khaladkar, Asst. Prof. Annapurna Godse (Author)

  209-218

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• Sustainable Retail Entrepreneurship in Emerging Markets: An Empirical Study of Brand Identity, Retailer Satisfaction, and Decision-Making in India’s DairySector     

  Dr. Sachin Shankarrao Hatole , Dr. Vishal Gaikwad, Dr. Ram Kolhe Prof, Abhishek Kottapalle (Author)

  219/230

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• Fintech Adoption in India’s Financial Services Sector: A Systematic Review of Financial Performance Implications

  Mr. Nitin Sawant, Dr. Roopali Kudare (Author)

  231/237

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• Interconnections of Trade, Technology, and Religion in Ancient Civilizations: A Thematic Exploratory Analysis

  Dr. Sandeep L. Sarkale, Dr. Manjiri Patwari, Dr. Praveen P, Dr. Samadhan Jadhav, Dr. Hemant A. Anbhule (Author)

  238-244

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• Promotion of Sustainable Tourism Industry: Government Initiatives through Instagram as a Social Media Platform

  Ms.Maitrayee Shetye, Dr. Rashmi Nair (Author)

  245-252

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• Corporate Greenwashing and Sustainability Communication: A Review of Literature and Emerging Research Directions

  Dr. Snehal Obhan (Author)

  253-264

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• Green Finance: A New Paradigm for Sustainable Banking

  Prof. Poorva Sane, Dr. Madhura Kiran Kalbhor (Author)

  265-271

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• Digital Financial Inclusion as an Entrepreneurial Enabler: A Capability-Based Case Study of SBI E-Banking in Kerala

  Divya V P, Dr. Balakrishnan P., Lovekesh Singh (Author)

  272-281

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• A Diagnostic Analysis Of Financial Statements Using James Modified C-Score

  Mukund purohit, Dr. Haresh Barot (Author)

  281-294

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• Measuring Progress Beyond Growth: A Gender-Sensitive Study of Women Educators in Goa

  Vrushali Joshi (Author)

  295-303

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• Green HRM as a Predictor of Environmental Outcomes: A SEM-Based Mediation Framework

  Dr Neelakshi Chauhan, Dr Surekha Rana (Author)

  304-315

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• Beyond the Hype: Why Blockchain Adoption Remains Limited in India

  Dr. Aanchal Aggarwal, Dr. Ramanpreet Singh, Dr. Jyoti Gupta, Dr. Nupur Arora, Dr. Ruchi Shukla, Dr. Renu Vashisht (Author)

  316-326

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• “Impact of Eco-Badging in Digital Advertisements on Consumer Purchase Intentions Towards Ethical Cosmetics”

  Pooja. M, Dr. Akhila R Udupa (Author)

  327-343

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• Mass Customization as a Sustainable Entrepreneurial Strategy: Evidence from Consumer Markets in India  

  Dr. Ram Kolhe, Dr. Sachin Shankarrao Hatole, Dr. Vishal Gaikwad, Prof. Abhishek Kottapalle (Author)

  344-354

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