Vol. 22 No. 1 (2026): The Journal of Asia Entrepreneurship and Sustainability

Articles

• Gender Disparities In Credit Access And Sustainable Micro-Entrepreneurship: Evidence From The PMFME Scheme In India

  Mrs. Kiruthika KV, Dr.M. Jayanthi (Author)

  01-09

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• Analysis of Impact and Access of Government Support Schemes for Female Entrepreneurs from Minority Communities in Punjab

  Swapan Deep Kaur (Author)

  10-17

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• Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review

  Dr Shailashree K (Author)

  18-28

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• Entrepreneur’s Perspective Towards Local Craft Governance Under ODOP Scheme With Special Reference To Glassware Industry In Firozabad

  Dr. Divya Singh, Dr. Shefali Panwar, Dr. Aastha Sawhney (Author)

  29-36

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• Social Media, Peer Influence, and Sustainable Entrepreneurial Decision-Making among Gen Z in India

  Dr. Rimi Moitra, Harsheen Kaur, Shreya Bajpeyee, Ashmi Jain, Preesha Chudasama (Author)

  37-51

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• Cross-Border Payment Infrastructure and International Business In Asia: A Narrative Review Of SWIFT’s Operational And Regulatory Challenges

  Anuveeta Datta Chowdhury, Dr. Shyam Singh (Author)

  52-63

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• The Influence of Social-Media Marketing on Brand Equity and Financial Success in Women-Owned Micro-Businesses

  J.Patil, Dr. Roshan Kazi (Author)

  64-78

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• Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation

  Vandana Hinduja, Dr. Ninad Gawande, Dr. Kota Madhusudhana Rao, Dr P. C. K. Rao. (Author)

  79-101

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• Strategic Leadership and Organizational Behavior as Drivers of Sustainable Entrepreneurship in Emerging Asian Markets

  Surya Kant Sharma, Dr. Pratibha N Deshmukh, Dr. Amit Singh, Dr. Padma Hazarika, Shobhit, Dr. Sumeet Pal Singh (Author)

  102-110

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• ENGLISH AS A BUSINESS LINGUA FRANCA IN DIGITAL ENTREPRENEURSHIP: A DISCOURSE-ANALYTICAL STUDY OF ASIAN BUSINESS COMMUNICATION

  Dr. Ruchi Mishra (Author)

  111-119

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• GENERATION Z, HR POLICY ADAPTABILITY, AND EMPLOYEE ENGAGEMENT: IMPLICATIONS FOR SUSTAINABLE ORGANIZATIONS IN INDIAN CORPORATES

  Ms. Shalini, Sandeep Kumar (Author)

  120-128

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• Psychological Biases in Entrepreneurial Investment Decision-Making: Evidence from Individual Investors in Vietnam

  Tan Huu Nguyen, Thuong Thu Nguyen (Author)

  129-141

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• Social Entrepreneurship: A Pathway to Inclusive Growth and Social Change.

  Dr. Jitesh Kumar Pandey, Dr. Arvind Kumar (Author)

  142-151

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• Workforce Sustainability as a Strategic Resource for Retail Enterprises in Emerging Asia: A Systematic Review of Generational Retention and Well-Being Drivers

  Ms. Ashiya Sultana, Dr. Utpala Das (Author)

  152-162

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• Strategic Entrepreneurship in the Digital Era: Integrating Innovation, Technology Adoption, and Sustainable Business Practices for Competitive Advantage

  Nikhil Kumar K, Dr. Sparsh Tiwari, Praveen Kumar, Suvra Das, Dr. Gagandeep Kaur, Advocate Varun Goel (Author)

  163-172

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• CUSTOMER ENGAGEMENT FOR SUSTAINABLE ENTREPRENEURSHIP: DRIVING LONG-TERM SME GROWTH IN EMERGING ASIAN ECONOMIES

  Sana Vakeel, Dr. Akash Agarwal (Author)

  173-183

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• EVOLVING TOWARD IMPACT: A THEMATIC SYNTHESIS AND CONCEPTUAL MODEL OF SUSTAINABILITY MATURITY IN BUSINESS

  Dr Vineeta Mishra, Dr Vani Aggarwal (Author)

  184-194

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• Systematic Literature Review on the Relationship between Employee Engagement and Artificial Intelligence

  Rahul Bhattacharyya, Dr. Roshni James (Author)

  195-204

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• Green Startups and Sustainable Finance: An Indian Perspective

  Dr Jaya Jacob M, Ms. Haritha Girish, Ms Julie Joseph Chakramakkil (Author)

  205-216

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• Deficiencies In Existing Curriculum Models and Entrepreneurial Intentions in Ghana: The Mediation Roles of Students’ Intrinsic Motivation and Risk Tolerance.

  Reginald Djimatey, H. S. Srivatsa2 (Author)

  327-340

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• Strategic Cost Management and Financial Value Creation: A Sectoral Analysis of Manufacturing Firms in Developing Countries

  D Kavitha, Dr. Padma Hazarika, Dr. Manisha Bhandari, Manoj P. K, Vikram (Author)

  217-226

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• Mindfulness As A Human Capital Capability For Sustainable Service Entrepreneurship: Evidence From Healthcare Enterprises In India

  Dr. Viswanath Bandi, Mr. A. Arjun, Prof(Dr) Anand Bethapudi (Author)

  227-237

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• Personalized Meal Planning for Fitness Goals Using Linear Programming and Machine Learning

  Amol Joglekar, Mr. Hasan Phudinawala (Author)

  238-244

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• DIGITAL PLATFORM SUSTAINABILITY IN ASIA’S OTT ECOSYSTEM: THE MEDIATING ROLE OF SATISFACTION BETWEEN IS SUCCESS AND MULTI-STAGE LOYALTY (IMPLICATIONS FOR DIGITAL ENTREPRENEURSHIP AND PLATFORM-BASED INNOVATION)

  HimaBindu Pagidimarri, Dr. Ramana Madupalli, Dr. Pankaj Singh (Author)

  245-261

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• Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media

  Garima, Prof. Pardeep Kumar Ahlawat (Author)

  262-271

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• Sustainable Governance And Cooperative Federalism: Fostering Innovation And Growth In India's Entrepreneurial Ecosystem

  Prof.(Dr) SK Bose, Mr. Deepak Bansal, Ms Kritika (Author)

  272-287

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• Mapping Private Sector Engagement in Climate Finance: A Systematic Review and Topic Modelling Analysis

  Sibani Jena, Velmurugan P.S. (Author)

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• Integrating AI into Human Resource Management: Implications for Recruitment and Retention

  Dr. D.Vaishnavi, Dr. Veena Hada, Dr Ruchi Sharma, Dr. Gurpreet Singh, Raj Kumar Singh, Dr. Shilpa Bhingardive (Author)

  299-312

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• MODELLING INTENTION AND TRUST IN AI-BASED DIGITAL PAYMENTS FOR SUSTAINABLE RURAL ENTREPRENEURSHIP AND FINANCIAL INCLUSION: A SEM STUDY IN RURAL DELHI NCR (ASIA)

  Ms. RITU RANA, Dr. SHWETA GOEL, , Dr. SUNIL KUMAR ROY (Author)

  313-326

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• Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation

  Mrs. Vandana Hinduja, Dr. Ninad Gawande, Dr. Kota Madhusudhana Rao, Dr P.C.K. Rao. Professor (Author)

  350-384

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• Assessment of Private Banking Sector’s ESG initiatives towards Sustainable Entrepreneurship in India

  Vipul Gupta (Author)

  341-349

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