Factors Influencing Payment Bank Service Adoption and Consumer Behavior: A Study of Kolhan Division, Jharkhand
DOI:
https://doi.org/10.66635/6txmqc16Keywords:
Payment Banks, Digital Financial Services, Technology Acceptance Model (TAM), Perceived Usefulness, Financial Inclusion, Consumer AdoptionAbstract
The digital financial services have achieved a fantastic boost in India, and payment banks are one of the factors cum facilitator of enhancing inclusion. However, the payment bank has still not penetrated every part of the India and semi-urban and rural areas like Kolhan Division of Jharkhand. The objective of this work is to study the influence of Factors noticed Usefulness, noticed Ease of Use and Trust on the Adoption consumers intention towards Payment Bank Services. This study uses a quantitative and descriptive approach using Technology Acceptance Model (TAM) The present analysis is an empirical work depends on primary data collected from 200 respondents through structured questionnaire and analysed using SPSS 17.0 & SmartPLS 4 employing PLS-SEM techniques. Results provide robust evidence of the important role played by those three variables in intention to adopt, specifically Perceived Usefulness proving to be the strongest predictor. The research conclusions also showed that ensuring usefulness security trust and ease of use are the key determinants of payment bank acceptance for financial inclusion in this context.
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