Impact of Short-Form Video Platforms on News Dissemination: A Case Study of News Visibility
DOI:
https://doi.org/10.69935/tasfh272Keywords:
Digital Media Entrepreneurship, Platform Economy, Innovation Ecosystems, Creator Economy, Sustainable Digital JournalismAbstract
This paper analyses how the short-form video content platform has increased the popularity of news and its visibility in the digital era, especially on the Instagram Reels and YouTube Shorts. These platforms have changed the face of traditional journalism because they have allowed the provision of small, graphic and extremely shareable news content. Based on the secondary information and the thematic analysis, the study shows the importance of the algorithm-based distribution that has contributed greatly to the reach and interaction with the audience, especially in younger age groups.
In addition to the visibility the research question also examines the new entrepreneurial and economic potential of short-form platforms. Such platforms are also supporting the existence of new platforms of digital journalism entrepreneurships, independent content producers, as well as new media ventures, through reduced barriers of entry and monetization via platform-related ecosystems. This trend shows the emergence of the creator economy and the platform-based business models in digital journalism. Although brief content makes the content more accessible and more engaging, it also raises certain questions about the oversimplification of content and editorial integrity. The paper concludes by finding that as much as short-form video platforms are redefining the news dissemination processes, their sustainability in the long run is pegged on striking a balance between visibility and journalistic depth and credibility.
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