Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review
DOI:
https://doi.org/10.69980/k6vyd110Keywords:
Entrepreneurship, information systems, artificial intelligence, entrepreneurial decision-making, AI capabilities.Abstract
The influence of artificial intelligence on entrepreneurship is shaping how businesses make decisions concerning opportunity recognition, risk assessment, and allocation of resources. While the changing influence of artificial intelligence on entrepreneurship is receiving increased attention, studies remain compartmentalised even though the field of entrepreneurship is primarily focusing on advanced economies. There is inadequate understanding of how institutional complexity, resource constraints, and regulatory varying economies influence the use of technology in entrepreneurship within emerging Asia. To address this imbalance in the field, the current study aims to develop a conceptual understanding of how artificial intelligence affects entrepreneurial decision-making within the context of emerging Asia. To this end, the current study adopts a structured conceptual literature review approach to analyse the 74 articles obtained from the Scopus database that were previously peer-reviewed. This study aims to integrate the findings within the entrepreneurship, information systems, and management literature to synthesise the findings to recognise the key patterns and the pertinent theories that exist on the adoption of artificial intelligence and the decision-making processes that are undergone. The study thus develops an interdisciplinary conceptual framework that seeks to synthesise the drivers of the adoption of artificial intelligence, the capabilities of AI, the domains of entrepreneurial decision-making, the contextual moderators, the cognitive mediation, the ethical and regulatory governance. What the framework shows is that artificial intelligence is a support system to assist the entrepreneur in decision-making processes which aids in entrepreneurship rather than creating a new system that takes over the decision-making processes of the entrepreneur, while the organisation, cognition, and the environment in which the functions.
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