Sustainable Marketing Strategies and Their Impact on Entrepreneurial Growth in Emerging Asian Economies
DOI:
https://doi.org/10.53555/jaes.v21i4.90Keywords:
Sustainable entrepreneurship, Environmental performance, Innovation, Emerging Asian economies, New business density.Abstract
The study investigated the relationship between sustainability indicators and entrepreneurial activity across four emerging Asian economies India, Indonesia, Malaysia, and the Philippines using the latest available secondary data from global institutions. The research examined how environmental performance, innovation output, renewable energy consumption, economic development, human capital, and institutional quality influenced new business density. A cross-sectional quantitative design was employed, integrating data from the Environmental Performance Index, Global Innovation Index, World Bank, and United Nations Development Programme. Descriptive statistics, correlation analysis, and simple regressions were used to explore associations among variables. Findings revealed that environmental performance, GDP per capita, and ease of doing business were positively associated with entrepreneurial activity, indicating that stronger sustainability governance and institutional support fostered higher business formation. Renewable energy consumption showed a negative relationship with entrepreneurship, suggesting transitional or structural energy factors unique to these economies. Innovation output demonstrated limited direct influence, implying that national innovation capacities may take longer to translate into entrepreneurial growth. Human capital also played a meaningful role, aligning with established theoretical perspectives. Although the small sample size limited generalizability, the study provided valuable exploratory insights into sustainability entrepreneurship linkages in emerging Asian contexts. The results emphasized the need for integrated policy approaches that advance environmental priorities while enabling entrepreneurial development.
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