Digital Transformation and Business Sustainability: A Study of Asian Startups in the Post-Pandemic Era
DOI:
https://doi.org/10.53555/jaes.v21i3.54Keywords:
Digital transformation, Business sustainability, Asian startups, Post-pandemic entrepreneurship, Technological innovationAbstract
Digitalization has been changing the face of entrepreneurship in Asia very fast, particularly during the period of the COVID-19 pandemic. Companies in the region have been going digital to increase resilience, scalability, and sustainability in the irrepressible environment of startups. With a sample size of 5,065 startups in different countries, e.g., India, China, Japan, Pakistan, and Malaysia, the research relies on statistical approaches that incorporate SPSS in its study, including logistic regression and cross-tabulations that illuminate major trends of digital orientation and sectoral changes. According to the findings, the number of digital startups has increased significantly following 2020, and such direction as FinTech, SaaS, and AI become leading. The correlation of the findings indicates a strong negative relation of founding year with digital focus indicating that digital adoption is not a reactive feature but a structural feature. There are regional differences in which countries such as Japan and Singapore are digital intensity high and others such as Pakistan and Malaysia are low. Cluster profiling also identifies four kinds of startup archetypes using geography, industry and the time of founding. These observations reiterate the importance of policy, infrastructure and ecosystem maturity in defining sustainable and technology led entrepreneurial turnout in varied economies of Asia.
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Copyright (c) 2025 Anurag Agarwal, Prof. (Dr.) Sharmila Subramanian, Dr. Sanatan Tiwari, Nikhil Kumar K, Parul Sohu, Dr. Nilesh Kharche (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
