Does Gamification influences Customer Loyalty & boosts repeat purchases at fast-food restaurants?
DOI:
https://doi.org/10.66635/q0sm1190Keywords:
Gamification, Customer Loyalty, Visit Frequency, Reward Systems, Repeat PurchaseAbstract
Almost every other organization is having presence on Internet and facilitate customers to download its mobile app from play store or from Retailers website to order products. With advancement in technology, retailers are giving the facility to their current customers and targeted customers to use mobile application of the organization, get engaged in the gamified activities, earn rewards, exchange those rewards in physical stores or in some cases on the retailer’s website. This way retailers are ensuring loyal customer base and repeat business from the same customers. To get more firsthand information, survey was carried out at various outlets of fast-food restaurants in Pune and questionnaire was shared with visitor to those restaurants and data was collected from 110 respondents. This data was fed in SPSS and results were analyzed. The findings strongly support in favor of the question “Does Gamification influences customer loyalty and sub-question can it boosts repeat purchases at fast-food restaurants?”
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