Managing A Multigenerational Workforce: HR Strategies For Employees Across Different Generational Cohorts In The Retail Sector of West Bengal
DOI:
https://doi.org/10.66635/jej6ah10Keywords:
Multigenerational Workforce, Human Resource Management, Generation X, Generation Y, Generation Z, Work Values, HR Strategies, Employee Engagement, Workplace Diversity, Retail Sector, West BengalAbstract
Generational differences are a well-known topic and there has been a rise in attention on them every time a new cohort is coming of age. There has been a rise in this trend with Generation Z making an entry into the workforce. Different values are usually responsible for stress in a diverse workforce in organizations. Previous research on generations has gained a lot of critics and reported mixed results. This study conducts generational research to differentiate between HR strategies to keep Generation X, Generation Y and Generation Z workforce together and find differences in values in generation gaps. The study examines values of members of different generation cohorts. Human Resource Management (HRM) is aimed mainly to retain and attract employees who are valuable to the organizations. A lot of HRM systems have been used and are constantly updating. Main motivations for older generations were opportunities for pay with hard work and promise to give pension after retirement. This study focuses on the workforce which includes Generation X, Generation Y (the millennials) and Generation Z. This study is based on exploratory research design which includes on online survey through Google Scholar. For collecting primary data, a self-structured questionnaire is prepared with questions related to HR strategies for all three generation cohorts based on 5-point Likert scale. This study is aimed to explore the relationship between work values of Generation X, Generation Y, and Generation Z in the workplace. This study was conducted in the retail sector in West Bengal.
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