Technology-Driven Dairy Enterprise Management and Sustainable Rural Business Development: An Empirical Study in Ahmednagar District
DOI:
https://doi.org/10.66635/1n92fc61Keywords:
Dairy Enterprise Management, Rural Entrepreneurship, Technology Adoption, Operational Efficiency, Sustainable Development, Dairy InnovationAbstract
Technology is seen as a key tool which can be used for managing dairy enterprise for sustainable rural entrepreneurship, operational efficiency and socio-economic development in India. The contribution of modern day dairy enterprise system in enhancing performance of business starters and sustainable rural business development is studied in Ahmednagar District, Maharashtra in the present study. This paper used both exploratory and descriptive researched design using primary and secondary data. The primary data were collected through 100 dairy entrepreneurs, through structured questionnaires, interviews, discussion and observation technique. One-Sample t-test, descriptive statistics and percentage analysis were used to analyze data. The findings indicate that the respondents are extensively utilizing modern dairy technologies such as automation, improved breeds of cattle, scientific feeding and digital management. The study provides important management and policy implications on the use of technology to manage rural enterprises, digital transformation and sustainable business development in emerging rural economies. Moreover, dairy entrepreneurs tended also to be more involved in environmentally friendly activities, e.g., waste reduction, cultivation of green fodder, and utilization of resources effectively. The presence of institutional support mechanisms like government subsidies, cooperative networks, financial assistance and training programmes were found to be major drivers that enable technological adoption and enterprise modernization. The study contributes to business and management literature by examining how technology-enabled enterprise systems improve operational efficiency, entrepreneurial performance, and sustainable rural business development.
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