Awareness and Adoption of Green Accounting Practices: A Study of Firms in Pune
DOI:
https://doi.org/10.66635/p86pbn92Keywords:
Green Accounting, Environmental Accounting, Sustainability Reporting, Corporate Social Responsibility, Sustainable Business PracticesAbstract
This study examines the awareness and adoption of green accounting practices among selected firms in Pune, with specific reference to Tata Consultancy Services, Wipro Limited, and Tech Mahindra. Green accounting has become increasingly important in emerging economies such as India, where rapid industrialization, urbanization, and business growth have intensified environmental concerns. The study adopts a descriptive and analytical research design and is based on secondary data collected from annual reports, sustainability disclosures, corporate websites, government reports, and published sources. Environmental indicators such as energy consumption, water consumption, waste generation, greenhouse gas emissions, and environmental or corporate social responsibility expenditure are used to assess the extent of green accounting adoption. The findings reveal that the selected firms have adopted green accounting-related practices through sustainability reporting, environmental disclosure, resource management, and climate-related commitments. Tata Consultancy Services showed a continuous decline in energy consumption and greenhouse gas emissions between 2015 and 2019, indicating improvement in energy efficiency and carbon reduction. Wipro Limited demonstrated improvement in water-use efficiency, although inconsistency in reporting units affected comparability across years. Tech Mahindra reflected strong sustainability orientation through science-based emission reduction targets and carbon neutrality initiatives. The study concludes that green accounting supports environmental accountability, resource efficiency, stakeholder confidence, and sustainable business growth. However, standardized reporting formats, comparable indicators, digital tools, professional training, and policy support are required to strengthen adoption, especially among SMEs and emerging enterprises.
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