Dynamics of Marketing Strategies for Sustainable Packaged Foods in India
DOI:
https://doi.org/10.66635/1gcfm673Keywords:
Sustainable, Packaged Foods, Marketing Strategies, Consumer Behavior in India, Market SegmentationAbstract
The study shall involve analysis of the industry dynamics based on the marketing strategy of sustainable packaged foods in India, including category diversification, channel change, and differences between regions. The analysis confirms the growth profiles, studies the structure, and analyzes the behavior of the local consumers using the secondhand data of the industry report of the Packaged Food Market in India of the Orkla India (2025) Industry Report. It shows that the high-growth areas are at a high probability of branding in terms of sustainability, which is packaged dairy and other packaged foods. It is noted that the channel analysis defines the organized and digital platforms as the driving force behind sustainable marketing because of the decreasing status of general trade and the surging popularity of modern trade and e-commerce. The regional contrast is also present: North and East India remain middle ground and have to be addressed with low-cost solutions, whereas South and West India are already developed and willing to buy the high-cost sustainable products. Considering the quantitative analysis of the market and overlaying it with the sustainability points of view, the research handles the large gaps in research and provides a strong framework in which the channel modernization, diversification, and regional differences are the contributors to the perception of the application of the marketing strategies. The results indicate the notion of authenticity, low costs, and region-oriented orientation as the determining aspects of the marketing of the packaged foods that are sustainable in India that present the policy, business leaders, and researchers with valuable experience.
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