Mobilizing Artificial Intelligence to Drive Sustainability and Competitiveness in SME- Driven Entrepreneurship: An Interpretative Study
DOI:
https://doi.org/10.66635/8eab9q47Keywords:
Artificial Intelligence, Sustainable AI, Health care AI, Task Automation, Market CompetitivenessAbstract
Artificial Intelligence (AI) is reshaping economic systems and entrepreneurial ecosystems, particularly within startups and small- and medium-sized enterprises (SMEs). As environmental challenges intensify globally, AI-supported tasks provide opportunities for sustainable development while enabling economic growth. This interpretative study examines the dual role of AI in promoting sustainability and contributing to environmental pressures.
As societies confront mounting ecological and resource-based challenges—ranging from climate change and biodiversity loss to unsustainable energy consumption—the role of AI in supporting sustainable development has become increasingly salient. With its capacity for automation, optimization, prediction, and real-time decision-making, AI offers powerful tools for enhancing environmental sustainability
The study integrates perspectives from sustainable entrepreneurship, SME adoption, and AI-driven innovation, with particular emphasis on Asian economies. Findings suggest that AI, when implemented responsibly, can support environmentally sustainable practices while enhancing business competitiveness. However, concerns related to energy consumption, carbon emissions, and governance highlight the need for sustainable AI frameworks.
Findings from this study underscore the dual nature of AI as both an enabler of sustainability and a contributor to environmental risk. On one hand, AI-supported tasks demonstrate considerable potential in advancing environmental goals.
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