Modeling Of Barriers To Adoption Of CSR In Indian Smes: An Interpretive Structural Modeling Approach
DOI:
https://doi.org/10.69980/5j9xq756Keywords:
Corporate social responsibility, CSR barriers, sustainability, small and medium enterprises, interpretive structural ModelingAbstract
Purpose: Concept of CSR is gaining interest in recent trends but implementation of CSR practices is still a challenging task for SMEs in India. Different studies have highlighted these challenges and discussed about inability of SMEs to perform CSR for sustainability. However, inability in adoption of CSR in this sector has not been clearly attended by contemporary studies. This study is an attempt to identify the constraints that hinder SMEs from adopting sustainability and social responsibility practices.
Design/Approach: This study was conducted by employed Interpretive Structural Modeling (ISM) approach. Literature review conducted to extract the list of barriers and opinions from experts helped to identify 11 critical barriers. Data for the study collected from top management of various sectors like manufacturing, service, supply and transportation and were analyzed by ISM approach to construct stratified and circumstantial association among barriers.
Findings: The study shows that top management commitment and values is highly influential barrier that hinder CSR implementation in small and medium enterprises followed by ownership concentration and lack of time.
Originality/Value: Based on relationship among barriers this study discussed about implications of theory and practice for managers and policymakers.
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