Entrepreneurial Propensity and Sustainability Insights from Women-Led Ventures in Emerging Markets in Bangalore
DOI:
https://doi.org/10.69980/grs2cj67Keywords:
Women entrepreneurs, Bangalore, entrepreneurial propensity, social entrepreneurship, sustainability orientationAbstract
This study investigates the entrepreneurial propensity and sustainability orientation of women-led ventures in Bangalore, India, positioning them as key actors in social entrepreneurship within a developing economy. Using a mixed-methods approach combining surveys and qualitative interviews, the research highlights how women entrepreneurs pursue not only business growth but also social value creation in resource-constrained urban settings. Findings reveal that 75% of respondents aspire to launch businesses, and 60% report notable growth, yet 65% struggle with capital constraints and 58% lack institutional support. While 70% recognize sustainability as vital, only 45% implement sustainable practices due to financial limitations. Qualitative insights emphasize that sociality (community orientation), innovation (creative adaptation), and hybridity (balancing social and market goals) play crucial roles in entrepreneurial advancement. Regression analysis shows that entrepreneurial confidence (β = 0.109, p < 0.05) significantly influences sustainability orientation, while risk-taking shows no significant effect; the model explains 9.8% of the variance (R² = 0.098). The research demonstrates women entrepreneurs’ adaptive capacity in generating both economic and social outcomes, while underscoring the need for policy support and financing mechanisms to scale sustainable social entrepreneurship in emerging markets.
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