Green Startups and Sustainable Finance: An Indian Perspective

Authors

  • Dr Jaya Jacob M Author
  • Ms. Haritha Girish Author
  • Ms Julie Joseph Chakramakkil Author

DOI:

https://doi.org/10.53555/jaes.v22i1.125

Keywords:

Green Startups, Sustainable Finance, Environmental Innovation, India, Renewable Energy, Waste Management, Sustainable Development, ESG (Environmental, Social, and Governance), Green Bonds, Impact Investing, Clean Technology, Eco-Friendly Products, Financial Ecosystem, Policy Frameworks, Public-Private Partnerships

Abstract

A developing nation as India has seen to have been offering answers to various environmental issues with ease through systematic strategies that focuses on waste management, renewable energy, sustainable agriculture, environment friendly consumer goods and a significant investment on green startups. For assuring the latter grows, it is ideal to provide access to sustainable finance or other funding options which provides reasonable return without compromising on considering the environmental and social governance (ESG) factors.

With the help of a combination of case studies on Green Startups, review of literature and comparatives studies with similar international ventures, this research evaluates the interrelations between Green Startups and Sustainable finance in India. India’s sustainable finance sector is currently still in its infancy stage mainly due to the complications with respect to its regulatory control, high capital requirements and a sever dearth in investor confidence in eco-friendly projects even in the aftermath of the country procuring tools like impact investing and green bonds.

Inspite of actions in the form of the standards established by SEBI for green boards and the regulations of the National Action Plan on Climate Change (NAPCC), they still have recurring alignment issues and lack adequate coherence. They have not been integrated to fully capitalize on the potential of Green Startups as a mainstream financial source. Obstacles with respect to lack of collateral, lack of proof of ownership, and a public perception of being on the high-risk end hinders initial funding for any related projects.

Despite these hindrances, there are still opportunities that need to be taken advantage of due to the rise in consumer demand for environmentally friendly products and the expanding global trends in sustainable investments. For an assured success of these ventures, this research study suggests integrated policy frameworks with goals and strategies that are in par with the international practices. Such a framework should allow a coordinated effort that joints other private and public sectors to help bring down the investment risk.

In summary, green startups play an important role on the pathway towards sustainable development for India, however, they will only succeed if the financial systems at large and standards align with the environmental goals. In order to support green startup innovation and help build a more sustainable and inclusive Indian economy, financiers, entrepreneurs, and legislators must work together to develop an ecosystem.

In order to guarantee future success, the study suggests collaborative policy frameworks with broad objectives and methods in line with international practice. These frameworks should be developed with consideration for how collaborating with others in the public and private sectors can help reduce investment risk.

In summary, green startups play an important role on the pathway towards sustainable development for India, however, they will only succeed if the financial systems at large and standards align with the environmental goals. In order to support green startup innovation and help build a more sustainable and inclusive Indian economy, financiers, entrepreneurs, and legislators must work together to develop an ecosystem.

 

Author Biographies

  • Dr Jaya Jacob M

    Assistant Professor in Commerce, St Thomas College, Kozhencherry, Affiliated to M.G. University, Kottayam, India. 

  • Ms. Haritha Girish

    Research Scholar, Banasthali Vidyapith University, India. 

  • Ms Julie Joseph Chakramakkil

    Faculty in Business, GBS, Research Enthusiast, University of Mumbai, India. 

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Published

2026-01-29

How to Cite

Green Startups and Sustainable Finance: An Indian Perspective. (2026). Journal of Asia Entrepreneurship and Sustainability, 22(1), 205-216. https://doi.org/10.53555/jaes.v22i1.125