Entrepreneur’s Perspective Towards Local Craft Governance Under ODOP Scheme With Special Reference To Glassware Industry In Firozabad
DOI:
https://doi.org/10.53555/jaes.v22i1.102Keywords:
Product Specialization, Business Sustainability, Firozabad, Local Craft Governance, Entrepreneurship, Policy Implementation, ODOP Scheme, Glassware Industry.Abstract
This research looks into how local crafts are regulated under the One District, One Product (ODOP) initiative from the perspective of glassware sector business owners in Firozabad, Uttar Pradesh. The ODOP initiative was launched in order to support Indian districts' industries and aims to improve local craftspeople's access to markets, infrastructure, and business support. The research seeks to understand the entrepreneurial viewpoint on policy application, business sustainability, and market dynamics within the framework of ODOP. 54 entrepreneurs participated in a survey aimed at collecting information on the firm's demographics, product specialization, worker characteristics, and awareness of the ODOP program. The findings indicate that a significant portion of businesses are managed by educated, reasonably youthful, family-oriented individuals. Although there has been a great deal of innovation in product design, problems like inadequate policy execution and a lack of awareness of the ODOP system persist. The study's conclusion includes suggestions for improving awareness campaigns, building capacity, and offering infrastructure support to promote the growth of the glassware industry under the ODOP system.
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