ADAPTIVE SALES FORECASTING MODELS FOR SUSTAINABLE BUSINESS GROWTH: A MULTI-MODEL FRAMEWORK APPROACH. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 242–249, 2026. DOI: 10.66635/dhhykp52. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/315. Acesso em: 21 may. 2026.