Product Positioning Strategy and Sustainability: A Systematic Literature Review of Theoretical Foundations, Empirical Evidence, and Future Research Directions. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 161–174, 2026. DOI: 10.66635/gb387b97. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/308. Acesso em: 21 may. 2026.