In-Branch Efforts as Marketing Catalysts: Leveraging Communications to Overcome Mobile Banking Barriers in Rural Segments of Developing Economies. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 79–85, 2026. DOI: 10.66635/5a96wa42. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/296. Acesso em: 16 may. 2026.