“Digital Transformation in Customer Experience Management: The Role of   Phygital Marketing in the Real Estate Sector”. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 431–438, 2026. DOI: 10.66635/wfgams58. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/339. Acesso em: 29 may. 2026.