A Study and Analysis of the Impact of Greenwashing Activities on Customer Behaviour with Respect to the Jewellery Sector in the Kingdom of Saudi Arabia. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 347–361, 2026. DOI: 10.66635/w5v77f74. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/330. Acesso em: 27 may. 2026.