When Sustainability Becomes Strategy: Rethinking the Marketing Mix. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 324–336, 2026. DOI: 10.66635/53hknq97. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/327. Acesso em: 26 may. 2026.