Connecting ‘Bharat’ Online: An AI Framework of 4Vs — Voice, Video, Visual, Vernacular — for Customer Acquisition in Tier 2–3 E-Commerce. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 140–160, 2026. DOI: 10.66635/bwky2872. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/307. Acesso em: 21 may. 2026.