An AHP-Based Framework for Sustainable Market Innovation in Sports: Prioritizing Key Factors for Sports Market Sustainability. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 3s, p. 57–69, 2026. DOI: 10.66635/5x71qh85. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/293. Acesso em: 16 may. 2026.