Mass Customization as a Sustainable Entrepreneurial Strategy: Evidence from Consumer Markets in India  . Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 2S, p. 344–354, 2026. DOI: 10.66635/5szz2a85. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/259. Acesso em: 6 may. 2026.