Fintech Startups And Sustainable Banking: A Comparative Study Of Traditional And Neo-Banking Preferences In India’s It Sector. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 2S, p. 209–218, 2026. DOI: 10.66635/mascq146. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/256. Acesso em: 1 may. 2026.