Impact of AI-Powered Personalization on Consumer Buying Behaviour. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 4, p. 05–11, 2026. DOI: 10.66635/mvpzb953. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/177. Acesso em: 29 apr. 2026.