Validation of Factors Affecting Customer Purchase Behavior in Digital Marketing: Insights from EFA and CFA. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 21, n. 3, p. 126–137, 2025. DOI: 10.53555/jaes.v21i3.69. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/69. Acesso em: 17 nov. 2025.