From Cool to Committed: The Pathways Linking Brand Trendiness, Emotional Identity, and Behavioral Loyalty in the Indian Fashion Market. Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 21, n. 3, p. 97–105, 2025. DOI: 10.53555/jaes.v21i3.66. Disponível em: https://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/66. Acesso em: 17 nov. 2025.