“From Cool to Committed: The Pathways Linking Brand Trendiness, Emotional Identity, and Behavioral Loyalty in the Indian Fashion Market”. Journal of Asia Entrepreneurship and Sustainability 21, no. 3 (October 31, 2025): 97–105. Accessed March 13, 2026. http://asiaentrepreneurshipjournal.com/index.php/jaes/article/view/66.